As the beauty industry continues to evolve, staying ahead of emerging trends is key to understanding what treatments and techniques will shape the year ahead. Dr. Mona Foad and Dr. Alexandra Bowles share valuable insights and their predictions for what skincare trends may gain or maintain traction in 2025.
What procedures do you think will be most popular?
Laser resurfacing as an anti-aging procedure is going to become big. “I educate that laser resurfacing and light procedures are just as helpful for anti-aging as they are for reversing signs of sun damage. I see younger patients coming in for these procedures more and more and I love it! It’s easier to prevent aging than to try to reverse damage,” Dr. Alexandra shares.
Laser tightening procedures will also be popular. No downtime and natural collagen stimulation. Sofwave and thermage are both incredible procedures and options for all skin types. “Tightening procedures and lasers are a great way to stimulate muscle, and collagen production, both of which diminish with age,” Dr. Mona adds.
What ingredient in skincare is gaining popularity?
“I think exosomes are going to become even bigger than they currently are, whether they are used in topical skin care or as an adjunct to treatments in the office. We are just scratching the surface,” says Dr. Mona. Companies are putting more resources behind looking into these powerhouse extracellular growth factors. Exosomes are extracellular microvesicles packed full of nucleic acids, proteins, lipids and other metabolites that can help with cellular communication, and regeneration.
How will skincare routines shift?
Historically, multi-step skin care routines have been a mainstay of “good skin care”. In recent years, we’ve seen on social media the idea of extensive routines with 10+ steps. As a result, we may see a trend towards some simplification of a routine and going back to basics. “I am not saying get rid of your skin fridge, but maybe have less items in it. Too many active ingredients can create irritation and sensitivity in some people,” warns Dr. Mona. Combination products may also gain popularity and be helpful, such as a hyaluronic acid with sunscreen.
Finally, “you are what you eat” is another area people are going to be looking more into. Supplements, food, and drinks are going to be popular since what we put in our bodies affect how we age.
What trends are emerging the younger generation?
We are continuing to see younger and younger people more aware of their options regarding skin care and treatments. Lip filler among college aged students is on the rise. Dr. Mona emphasizes that this treatment must be done by a trained professional to avoid complications.
Do you notice people taking sun protection more seriously?
Young teens taking control of their skin and actively preventing sun damage is gaining popularity fast. “Sunscreen as makeup is also something I can see becoming a huge trend,” predicts Dr. Alexandra.
Dr. Mona agrees that “we’ll start seeing more sunscreens that block not only UV rays but also infrared and blue light. These ‘everscreens’ are good ways to further protect our skin from not only the suns damaging effect but other light sources that can cause damage.”
What’s the Deal With “Hygiene Hauls” and Scented Products? | As Featured in Beauty Matter
Discover Dr. Alexandra Bowles’ insights on the growing trend of “hygiene hauls” and multi-step skincare routines with scented products in Beauty Matter.
What are your thoughts on the rise of hygiene routine videos with up to 6 different steps of scented body products?
First and foremost, I think it is wonderful that people are starting to prioritize their skin health and hygiene. However, as a dermatologist, I know that scented products can increase the risk of irritation. They even can cause contact dermatitis, eczema flare-ups, or irritate acne-prone skin. Scented products are not innately bad as long it’s not creating issues with your skin.
How high is the risk of contact dermatitis or another allergic reaction from these types of routines?
Using multiple different scented body products can increase the risk of contact dermatitis or an allergic reaction. This is because you’re layering multiple ingredients that your skin might not tolerate well. Fragrances—whether synthetic or natural, like essential oils—are some of the most common triggers of irritation. Adding preservatives or colorants to the mix can make it more likely for irritation to occur. Thinner skin areas like your neck or underarms are more prone to a reaction. If you’re noticing any redness, itching, or discomfort, try reducing the number of products you use or swapping for fragrance-free options. I also recommend patch-testing new products on a small area of skin before applying them more widely. If irritation continues, a dermatologist can help identify which ingredient might be causing the problem.
Have you been seeing any increase in patients coming in with issues related to these extensive and highly fragrant body care routines?
Yes! I have definitely noticed an uptick in patients presenting with things like perioral dermatitis, eyelid eczema, and acne flares. There does seem to be a common denominator with some of these patients who have recently started an extensive skin routine or added in new products. It can be difficult to pinpoint the culprit due to multiple products being added to their routine at once. I recommend adding in new products one at a time. You can also do a test spot to make sure it is compatible with your skin type. I advise patients who struggle with eczema or sensitive skin to avoid scented products when possible.
How to Combat Eyelash Loss | As Featured in Real Simple
Concerned about the amount of eyelashes you lose everyday? Dr. Mona Foad shares her thoughts about common causes for eyelash loss, how you can combat it, and how to stimulate growth in Real Simple’s article. Today she is sharing even more insight on this topic!
Is lash loss common? How much is “normal” per day or week?
It’s perfectly normal to lose a few lashes each day. Just like the hair on your scalp, your eyelashes follow a natural growth cycle, which includes shedding. On average, it’s typical to lose about 1-5 lashes per day, which adds up to approximately 7-35 lashes per week. This is part of the natural process that allows new lashes to grow in. If you notice that you’re losing more lashes than usual, it may be worth looking into further to rule out any other underlying causes.
What is a sign that you’re losing an excessive amount of lashes?
You’ll know if you’re losing an excessive amount of lashes if you start to notice them falling out in clumps, or if there are areas where your lashes seem noticeably thinner or even absent. Lashes that feel brittle, snap easily, or break off are another sign of potential excessive shedding. If you’re noticing these changes, it’s a good idea to talk to a dermatologist, as it could be a sign of an underlying condition that needs attention.
What are some of the most common causes of excessive eyelash loss? How can you combat them?
One reason is simply being too rough with your lashes, especially when removing makeup. If you rub your eyes or tug at your lashes when taking off mascara, it can damage them and cause them to fall out. I recommend using a gentle makeup remover, letting it dissolve the product before gently wiping it away. Another cause could be reactions to makeup or frequent use of eyelash extensions, especially if they’re applied with harsh adhesives. If you’re using extensions, it’s important to take breaks to give your natural lashes time to recover. Blepharaitis is a condition that occurs when the oil glands at the base of the lashes get clogged, causing chronic infection. Gentle cleansing and avoiding heavy products are therefore important. Lastly, things like hormonal changes, medications, or underlying health conditions such as thyroid disease can contribute to more lash loss.
Any tips on nourishing lashes and encouraging growth?
Using a lash serum with ingredients like biotin, peptides, or panthenol can make a big difference. Eating a diet full of vitamins like A, C, and E, as well as omega-3s, supports healthy lashes from the inside out. Topically, castor oil or vitamin E oil can help hydrate and protect your lashes. Just be careful not to overdo it and be gentle when applying so you don’t irritate your skin. Lastly, the best thing you can do for your lashes is treat them gently. Avoid rubbing your eyes or using eyelash curlers too roughly to keep them from breaking.
All About Antiperspirants and Our Top Picks | As Featured in Everyday Health
Learn more about what to look out for when choosing an antiperspirant and see what Dr. Mona Foad’s and Dr. Alexandra Bowles’ top choices are! Read more about recommended antiperspirants in the Everyday Health article.
What are the best active ingredients in antiperspirants and why?
Aluminum-based compounds are typically the active ingredient in antiperspirants. These are most widely used because they block sweat ducts to temporarily stop the flow of moisture to the skin. Dr. Alexandra explains that “in addition to aluminum creating a dry environment where it is harder to grow bacteria, it also kills off bacteria.” Additionally, several natural antiperspirants on the market use baking soda for odor control. “Baking soda works to keep odor-causing bacteria at bay by creating a high-pH environment that is too harsh for the bacteria to grow in,” advises Dr. Mona.
Are there any antiperspirant ingredients to avoid?
A few studies in recent years have theorized that aluminum-based antiperspirants may increase the risk of breast cancer, “but experts say that there is no scientific evidence that aluminum can pose a threat to human life,” Dr. Mona confirms. “There are some ingredients you should try to avoid,” cautions Dr. Bowles, “such as parabens, which in excess can disrupt hormones in the body, and triclosan, which is classified as an endocrine disruptor.” Parabens are commonly used as preservatives to prevent the growth of bacteria, fungus and mold. Although parabens have estrogen-like qualities, they are much weaker than the natural estrogens found in the body.
What criteria should someone look for if they’re buying antiperspirant?
When you’re looking to buy an antiperspirant, Dr. Mona advises to check the following three things: The active ingredients, the clinical strength (which is seen in higher concentrations of active ingredients), and the fragrance (whether scented or unscented). Metallic salts, like aluminum or zirconium, are the most effective way to block your sweat glands from producing moisture. Dr. Alexandra suggests to “look for triclosan, a broad-spectrum antimicrobial commonly used in deodorants, benzalkonium chloride, low doses of metallic salts, or essential oils like tea tree, rosemary, pepper, rosemary, sage, thyme, lavender, or lemongrass.” As for scented or unscented products, both recommend unscented products if you have sensitive skin to minimize any allergic reactions. Scented products are more of a personal preference.
Which antiperspirants would you recommend for women and why?
Dr. Mona Foad’s picks:
Degree Clinical Protection Antiperspirant Deodorant—I recommend this product to patients who tend to sweat excessively because it delivers prescription-strength wetness protection, odor control, a refreshing fragrance, instant moisturization, and quick absorption. Made with a unique blend of skin-moisturizing ingredients, this antiperspirant provides long-lasting 72-hour sweat and odor protection.
Arm & Hammer Ultra Max Antiperspirant Deodorant—I like to recommend this product not only for its active aluminum ingredients, which help with sweat protection, but also for its odor-neutralizing properties, which use baking soda to help neutralize body odor.
Certain Dri Prescription Strength Clinical Antiperspirant Roll-On Deodorant This product has 15% Aluminum Chloride which is the strongest and most effective ingredient for controlling hyperhidrosis. Aluminum Chloride is the strongest and most effective ingredient and is the same active ingredient found in many prescription formulas. This is a fragrance free roll-on antiperspirant provides long-lasting protection for up to 72 hours.
DERMAdoctor Total NonScents Ultra-Gentle Antiperspirant—I recommend this product to patients with sensitive skin. This hypoallergenic, fragrance-free product is specifically designed for sensitive skin. It is very gentle on the skin and free from irritants and allergens that can cause it to react negatively.
Dr. Alexandra Bowles’ picks:
Biotherm Deo Pure Invisible Antiperspirant Roll-On– This is a 48-hour antiperspirant roll-on with a soothing complex that offers a fresh sensation without residue or marks. Its quick-drying application allows for long-lasting efficacy.
Secret Clinical Strength Antiperspirant—This product fights three types of sweat: stress, heat, and activity. It offers the wetness protection of a prescription-strength product with pH-balancing minerals, making it perfect for everyday use.
Duradry AM Deodorant & Antiperspirant—I recommend this product to patients who prefer using natural ingredients. It’s formulated with natural ingredients, provides maximum sweat control, and odor protection.
Degree Clinical Protection Antiperspirant—I recommend this product for the active patient as it boasts 72 hour protection and is great for those long hot summer days. The summer scent is light but sweet, however any scented products are sometimes not best for those with sensitive skin
Does the form of antiperspirant (i.e. stick, lotion, roll-on, wipes, etc.) matter?
There are two main ways to apply deodorant: roll-on or stick. It really is just a matter of preference. Stick deodorant has a more solid consistency and a more controllable formula than roll-on. The roll-on version is more like a liquid and is more effective at killing bacteria that cause sweat and odor. As for wipes, they are good for a quick refresh, but aren’t necessarily more effective than the other forms. Ultimately, the best form of antiperspirants really depends on your needs and preferences.
Is there a difference between antiperspirants for men and women? Or is that just marketing?
While some research suggests that men tend to sweat more, the difference boils down to marketing and fragrance. Men’s antiperspirants might have a higher concentration of active ingredients and more masculine scents, whereas women’s antiperspirants tend to have more feminine scents. However, when it comes to effectiveness, both men’s and women’s antiperspirants block sweat and provide odor protection.
What is the best practice for applying and using antiperspirant?
There is a lot of debate over when to apply antiperspirant, especially before bedtime. The idea is that since you are only sleeping, why would you need protection against sweat or odor? It turns out that this is actually one of the best times because your sweat glands are less active and allow the formula to work. As for the frequency of applying antiperspirant, most antiperspirant products provide 24 to 72-hour protection. However, if you tend to sweat excessively, then applying antiperspirant every few hours can leave you feeling fresh and clean.
Do Firming Body Creams Actually Work? | As Featured in Allure
In her recent Allure feature, Dr. Mona Foad educates on the science behind firming body creams and what ingredients to keep an eye out for, depending on your skin type. Today she’s sharing even more tips on this topic to help you choose the best product for your skin!
What can ingredients like retinol, peptides, and hyaluronic acid do to improve the appearance of skin laxity? How do these ingredients work to support collagen production and skin smoothness?
I recommend retinol, peptides, and hyaluronic acid as key ingredients for addressing superficial skin laxity. These ingredients all support skin structure. Retinol, a form of vitamin A, helps to stimulate collagen production and increases skin cell turnover, which reduces the appearance of fine lines and improve skin texture. This encourages smoother, firmer skin. Peptides, which are small chains of amino acids, help strengthen the skin’s barrier while promoting collagen and elastin production. Both of these proteins are essential for maintaining skin elasticity. Hyaluronic acid works by drawing moisture into the skin, providing a plumping effect and supporting hydration. This helps to maintain smoothness and elasticity. While it doesn’t directly stimulate collagen, it is essential for maintaining skin hydration and texture. Combined, these ingredients work together to improve skin health, leading to a firmer, more youthful appearance.
Can a topical product truly “tighten” skin?
It’s important to understand that topical products, while beneficial, cannot truly “tighten” the skin in a lasting way. The reason for this is that these products only penetrate the outer layers of the skin. The underlying causes of sagging—such as loss of bone, muscle, fat pads and the breakdown of collagen—happen deeper within the skin. As we age, factors like sun exposure, natural aging, and lifestyle habits degrade these structural proteins. Ingredients like retinol and peptides can boost collagen production at the skin’s surface, but they don’t have the ability to reach where it originates. To effectively address the deeper causes of sagging, treatments that target the dermis—such as ultrasound, radio frequency, laser or surgery—are often necessary.
How realistic should people’s expectations be when using firming body creams marketed as “firming” or “tightening”?
I advise patients to maintain realistic expectations when using body creams marketed as “firming” or “tightening.” These creams often contain ingredients like peptides, caffeine, or hyaluronic acid. These can temporarily improve skin texture, hydration, and provide a firmer appearance. However, the effects are generally subtle and should be seen as an addition to a broader skincare routine. For those with more significant skin laxity, these creams can be supportive, but they won’t replicate the lasting and deeper results that professional treatments can deliver.
Are there any specific ingredients or formulations you recommend for boosting skin firmness and elasticity over time?
For long-term improvement in skin firmness and elasticity, I recommend formulations containing certain ingredients. Retinol (for collagen production), vitamin C (for antioxidant protection and collagen synthesis), hyaluronic acid (for hydration), peptides (for strengthening the skin’s barrier), ceramides (for skin barrier repair), niacinamide (for even texture and tone), and antioxidants (to protect against environmental damage). Retinol is particularly effective at stimulating collagen production, which is crucial for improving skin elasticity and firmness. Vitamin C not only supports collagen synthesis but also provides antioxidant protection against environmental damage that can accelerate aging. Peptides reinforce the skin’s structure by aiding collagen repair, while hyaluronic acid hydrates and plumps the skin, giving it a smoother, more youthful appearance. Ceramides help strengthen the skin’s barrier, and niacinamide contributes to a more even texture and tone. Together, these ingredients work synergistically to address skin laxity, supporting a firmer and more resilient complexion over time.
Do certain skin types or areas of the body respond better to these creams?
Areas with thinner skin may respond more noticeably to firming body creams because they are more likely to show the effects of collagen and elasticity support. People with thinner or more delicate skin types may also see the most pronounced improvements, as the ingredients can have a more visible impact. However, it’s essential to be realistic about the results. Most dermatologists agree that while these creams can offer support, their effects are limited, especially for those with more severe laxity. Individual outcomes depend on various factors, so additional treatments may be necessary for significant tightening.
Are there best practices for applying these creams to maximize their benefits?
To maximize the benefits of firming and tightening creams, I recommend applying them to clean, exfoliated skin. Exfoliating removes dead skin cells, allowing the active ingredients to penetrate more deeply and work more effectively. Applying these creams as part of a nighttime routine is ideal, as the skin naturally repairs itself during sleep. Using gentle, upward strokes while applying the product can improve absorption and circulation, enhancing the results. Consistency is key, and pairing these creams with a comprehensive skincare routine—including daily sun protection—will help maintain skin elasticity and overall skin health over time.
For those looking for more noticeable skin tightening, what other in-office treatments could complement or enhance the effects of topical products?
To achieve more noticeable skin tightening, consider in-office treatments like radio frequency (RF) therapy, microneedling, ultrasound treatments (like Sofwave or Ultherapy) or laser resurfacing. These treatments target the deeper layers of the skin and stimulate collagen production. They can have skin-tightening effects that go beyond what topical products can achieve alone. RF therapy and Ultrasound use heat or sound waves to stimulate collagen remodeling, while microneedling creates micro-injuries that promote the skin’s natural repair process. Laser resurfacing and chemical peels improve skin texture by removing damaged outer layers and encouraging collagen renewal. These options work well when combined with a consistent skincare routine, delivering both immediate and lasting improvements in skin firmness.
What lifestyle habits can help support the skin’s elasticity alongside using these creams? Are there any benefits to hydration, nutrition, or exercise in keeping skin looking firm and resilient?
Lifestyle habits play a key role in supporting skin elasticity and can enhance the benefits of firming creams. Staying hydrated, eating a diet rich in antioxidants and collagen-supporting nutrients, and engaging in regular exercise can help maintain firmness. Proper hydration supports skin plumpness and a diet that includes antioxidants helps protect against free radical damage, which can accelerate skin aging. Protecting your skin from sun exposure is also crucial, as UV rays break down collagen and lead to premature sagging. In-office treatments such as laser therapy, microneedling, or radio frequency treatments can further boost collagen regeneration in the skin’s deeper layers. Together, these lifestyle habits and treatments support a holistic approach to skin health, promoting a firm and resilient complexion over time.
What are some products that you recommend for body firming and overall hydration?
I recommend SkinMedica Firm & Tone Lotion for Body for those seeking to improve skin firmness and texture. The lotion contains peptides to stimulate collagen production and caffeine, which provides a temporary tightening effect by boosting circulation. Its lightweight, fast-absorbing formula is easy to apply and leaves the skin feeling smooth without any greasy residue. While you’ll notice some immediate smoothing and tightening, consistent use is essential for more significant, long-term improvements in skin tone and firmness. For optimal results, apply the firming body cream after exfoliating to help the active ingredients penetrate more effectively.
The Lilac Soothing Body Lotionfrom Nativa SPA is also a great product I recommend for body firming. It’s formulated with quinoa oil and bioretinol, which support skin renewal and can provide a smoother, firmer appearance over time. The texture is creamy but light, absorbing quickly into the skin. This lotion a good choice for those looking to improve skin texture and tone without harsh ingredients. Plus, the subtle floral scent adds a nice touch for a calming, self-care experience.
I also recommend the TransFORM Body Treatment with TriHex Technology®. This product helps reduce the appearance of crepey skin anywhere on the body, including arms, hands, and knees. It hydrates the skin from the inside out with key botanicals that support the production of hyaluronic acid and glycosaminoglycans. The TriHex Technology® supports the production of new, healthy elastin and collagen.
CeraVe Vs. Cetaphil | As Featured in Cosmopolitan
Dr. Mona Foad recently shared her thoughts in Cosmopolitan about two popular skincare brands: CeraVe and Cetaphil. She recommends her favorite products and explores which are best for a variety of skin types and their specific needs.
How are CeraVe and Cetaphil similar? How do they differ?
For good reason, CeraVe and Cetaphil are both highly recommended by dermatologists for individuals with sensitive skin. Both brands are formulated without fragrances and are designed to minimize irritation. These characteristics make them ideal for those with reactive skin. The primary difference between the two is their ingredients and specific benefits. CeraVe contains ceramides, which are essential for restoring and maintaining the skin’s natural barrier. It also has hyaluronic acid, which attracts moisture to the skin. This makes CeraVe particularly effective for individuals with dry or compromised skin, as well as conditions like eczema or rosacea. In contrast, Cetaphil uses simpler ingredients such as glycerin and panthenol to hydrate the skin gently without overwhelming it. This makes Cetaphil a better option for sensitive or reactive skin who require a non-irritating product to avoid inflammation.
When comparing the two brands, is one better for dry skin? What about oily skin?
For dry skin, CeraVe is often the better choice due to its inclusion of ceramides and hyaluronic acid. These are both critical in helping to replenish moisture and strengthen the skin’s barrier. These ingredients work together to restore hydration, making CeraVe an excellent option for individuals with dry, flaky, or sensitive skin. For oily or acne-prone skin, Cetaphil may be a more suitable option. Its non-comedogenic formulations provide lightweight hydration without clogging pores or increasing oil production. Cetaphil’s gentle, non-greasy formula helps maintain moisture balance without aggravating oily or acne-prone skin, making it an ideal choice for those looking for a simple and effective moisturizer.
What types of products does CeraVe excel at making? (i.e. products for sensitive skin, serums, sunscreen, etc)
CeraVe is known for products that restore and maintain the skin’s barrier function, such as moisturizers, cleansers, and sunscreens. The CeraVe Moisturizing Cream and Lotion deliver intensive hydration and restore the skin’s natural moisture balance with their ceramide and hyaluronic acid content.CeraVe also offers a range of gentle cleansers, such as the Hydrating Cleanser for dry skin and the Foaming Cleanser for oily skin, which cleanse without stripping the skin’s natural moisture. If you like a gentle cleanser but do not want to compromise on the foaming aspect, Cerave’s Cream to Foam is an excellent choice. Additionally, CeraVe’s serums, such as the Hydrating Hyaluronic Acid Serum and Resurfacing Retinol Serum, actively improve skin texture and tone, while their sunscreens deliver broad-spectrum protection and hydration, making them ideal for daily use.
What are your top three favorite products from CeraVe?
CeraVe Cream to Foam cleanser is my favorite cleanser because it gently cleanses the skin without drying it out and without leaving an oily residue. I often recommend this for acne prone patients with more sensitive skin and anyone who wants an affordable gentle foaming cleanser.
CeraVe body cream is my go to body moisturizer because the ceramides help to restore moisture to the skin without a fragrance. It’s not too heavy to apply and doesn’t feel greasy after application.
CeraVe PM lotion is a nice lightweight facial moisturizer for most skin types. It’s fragrance free, which is good for sensitive skin, lightweight enough for oily skin, and yet is still moisturizing enough with the ceramides for most other skin types.
Why should someone choose CeraVe products over Cetaphil and vice versa?
The choice between CeraVe and Cetaphil depends on an individual’s skin type and specific needs. CeraVe is ideal for individuals with dry, sensitive, or compromised skin. Its formulations with ceramides and hyaluronic acid provide targeted hydration and support for the skin barrier. If you suffer from conditions like eczema or very dry skin, CeraVe may be the better option. Cetaphil is well-suited for those with extremely sensitive skin, including individuals with oily or acne-prone skin. Cetaphil’s lightweight formulas hydrate without irritating or clogging pores. This makes it a good choice for those looking for a simple, effective skincare routine. Ultimately, both brands offer high-quality products, but the decision should be based on your skin type and concerns.
Moisturizers to Pair with Tretinoin | As Featured in Allure
Adding tretinoin into your skincare routine can be transformative, but can also cause dryness, irritation, and sensitivity. That’s why finding the right moisturizer to pair with it is essential for protecting your skin. Read more about this as Dr. Alexandra Bowles adds some of her favorite recommendations in Allure’s article.
What are your moisturizer recommendations for someone using tretinoin and why?
This is my personal favorite! The dermal repair cream has antioxidants like vitamin C and E antioxidants and sodium hyaluronate which provides hydration. I love the thick elegant texture and how it feels on my skin and that it really feels like it is sealing in my skincare. I also love the subtle scent it has, but always warn patients if you are sensitive to scents you may want to try it first before purchasing!
This is a wonderfully rich cream moisturizer that both nourishes the skin and reduces redness which can be an issue after using tretinoin.It has a thick texture and floral scent that makes it feelluxurious and calming at the same time! I have many patients that tell me it is a staple in their routine and keeps them hydrated all day!
This product is affordable and works well! It is packed with ceramides, niacinamides, and hyaluronic acid to help nourish the skin and keep it hydrated, especially after using products such as tretinoin. I recommend CeraVe daily for my acne patients who struggle with dryness after using products to treat their acne. It is also great for sensitive skin! Patients consistently report back that it is one of their favorite products.
