The Modern Man’s Guide | Seen in Cincinnati Magazine
Cosmetic treatments are rising in popularity for men nationwide—and are expected to more than double by 2032. The greatest increase in demand: “stealth” treatments that stop the clock on aging while being nearly undetectable. Below we provide a modern man’s guide to treatments and strategies, as seen in Cincinnati Magazine, from our very own male patient favorites.
Look and feel refreshed
Whether you’re burning the midnight oil at work or up early with young kids, tired eyes can make you look older than you feel. Botox around the eyes–often called “BroTox” for male patients–smooths wrinkle lines and can even lift the brow slightly for a more alert appearance. For the avid golfer, skier, runner, or any man who spends significant time outdoors, sun damage will often show up with age. This can be found in forms of brown spots, redness, or uneven tone. BBL, or Broadband Light, is fantastic for reversing years of sun exposure with zero downtime: you can get treated over lunch and be back to meetings without a trace.
For an internal boost, IV therapy offers a direct infusion of vitamins, minerals, and hydration for immediate absorption. Whether you’re recovering from intense athletic training, fighting off illness, or simply feeling run down from travel and stress, IV therapy can provide the reset your body needs.
Chisel and contour
If you’ve always wanted a more angular jawline–or have noticed yours softening with age, these treatments can help. For starters, the most popular jawline treatment for men by far is dermal filler: interest has grown by over 70% since the early 2000s. Filler treatment takes less than 30 minutes, has little to no downtime, and creates immediate results. Tightening treatments like EmFace or Sofwave are also great options if your jawline has softened due to aging. These treatments boost your body’s own healing power to chisel the lower face over time.
Hold the “Hair” Line
For many men, a receding hairline can feel like an unwelcome reminder that time is marching on. That being said, hair transplant surgery is considered the gold standard, but it’s not the only option. For men who aren’t ready for surgery or want to explore less invasive alternatives first, PRP and Nutrafol offer effective solutions towards a modern man’s guide.
PRP, or platelet-rich plasma, uses your own blood to stimulate hair follicles. To explain, blood is drawn to concentrate the growth factors, and then inject them into areas of thinning. Nutrafol is a supplement that addresses hair loss from the inside out by targeting stress, inflammation, and hormones–all factors that contribute to male pattern baldness.
Skip the Shaving
For the man who wants a clean look with less time and maintenance, laser hair removal is the answer. Popular treatment areas include:
- Facial hair – For those who want to save time in the morning or who have sensitive skin that’s irritated by daily shaving
- Back of the neck – Eliminates the issue of regrowth between haircuts
- Back, chest, and shoulders – Say goodbye to unwanted hair on the torso without constant shaving or waxing
Don’t forget the body
EmSculpt Neo is a game-changer for men who workout but want to accelerate their results. It combines radio frequency to reduce fat by 30% with high-intensity electromagnetic energy to build muscle by 25% in areas like the biceps, abs, and calves.
For targeted fat reduction, CoolSculpting Elite is a proven way to treat fat in areas such as: love handles, lower abdomen, and under the chin. The fat cells are frozen and naturally eliminated by your body over the following weeks.
Minimum Investment, Maximum Return
This routine takes less time than your morning coffee and will keep your skin healthy for decades. It’s the best investment-to-return ratio in skincare.
- Sunscreen – DailySPF is a non-negotiable for preventing wrinkles, sun damage, and skin cancer. Modern facial sunscreens are nothing like the greasy formulas you remember. There are plenty of options that blend in easily and are undetectable.
- Retinol – The workhorse the prevents fine lines, improves texture, and keeps pores clear.
- Antioxidant – Your defense against environmental damage: pollution, UV, and stress.
Three-Minute Routine
- Morning – Cleanser → Antioxidant → Moisturizer → Sunscreen
- Night – Cleanser → Retinol → Moisturizer
Creating a routine for yourself is the perfect start in a man’s guide towards elevating your skin’s long-term health. Start looking and feeling your best after scheduling an appointment to build a routine for your lifestyle needs and goals.












